Don’t just reach. Incite.
Connect your brand to a massive digital audience that is ready to act with premium media and award-winning video content.
48% of all US Hispanic internet users and over
1,200 premium publishers at your fingertips.
75M+
DEVICES
25M+
HISPANIC USERS
4B
IMPRESSIONS PER MONTH
State of the art
production facilities
The hispanic lifestyle brand that uses storytelling
to inspire the cultureshaper in all of us.
Join our table
wearecocina.com
And the gold standard consumer
platform for Latin food & lifestyle.
Our partners
Make every dollar
work harder.
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+47%
LIFT IN PURCHASE INTENT
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+68%
FIT IN BRAND AFFINITY
Get inspired for
your next campaign
The Challenge
Establish retail brand as a go-to-Family Shopping destination by helping parents navigate the “new normal” in their homes
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+7.9%
VIEWABILITY ON CTV
VS MARKET STANDARD -
+11.4%
VCR ON ONLINE VIDEO
VS INDUSTRY STANDARD -
01%
IVT ON VIDEOS VS
INDUSTRY STANDARD
The Challenge
Position the LEXUS vehicle brand among US Hispanic millennials as a “global lifestyle brand” that engages all the senses.
The Solution
We paired Nicola Costantino, a world class contemporary artist with work permanently shown at the MOMA and the Guggenheim NY and her fully edible banquet recreating Bosch’s Garden of Earthly Delights to a pristine Lexus vehicle into a custom series that shows the intersection of art, food, and supreme engineering as a magnet for all the senses. The series was distributed on COCINA’s social platforms, COCINA’s audience network and DISCOVERY’s linear and digital platforms.
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10.9M
IMPRESSIONS ON TARGET
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1M
VIEWS
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48,8K
COMMENTS
The Challenge
Increase buy rate of Mazola oil among Hispanic women with an all digital campaign—bringing in new bi-cultural customers, while retaining current buyers.
The Solution
We created a content + data solution with the new generation of MAZOLA customer recipes, featuring unexpected healthy Latino recipe options made with and by Mazola including all new visual features that made the cooking process much more approachable for bicultural young moms.
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+14%
AWARENESS LIFT
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+68%
RECENTLY PURCHASED LIFT
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+30%
BRAND PERCEPTION LIFT
Monster talent for your
next campaign
We offer access to best-in-class talent in front of and
behind the camera, across all genres. From musicians to award
winning direcotors to chefs, our stories resonate with artists.
The Challenge
Match.com’s Latin dating app, Chispa, wanted to push experimental limits on social platforms with exciting, in-culture, and authentic storytelling.
The Solution
We collaborated with Primetime Emmy-award winner Bernie Su to create the first ever interactive scripted series on Tiktok. Starring Leli Hernandez (2M followers), Tres Bombones is a 6-episode, bilingual telenovela for this generation. The series was covered broadly by earned media —everyone from Telemundo’s Hoy Día to People en Español during its premiere—to MIPTrends a year later for its thought leadership.
in the news
Meet the team
Emiliano Saccone
Chief Executive Officer MECENAS
Aarón Sánchez
Co-founder
COCINA
Federico Gagliardone
Chief Operating Officer
MECENAS
Sarah North
Chief Creative Officer
MECENAS