The Art of elevation
Lexus
Solution
Poetic visuals
The series positioned Lexus as a connector of generations and a brand that honors heritage. The poetic visuals and emotional interviews helped strengthen cultural ties while showcasing the cars elegance.
Emotion first
Delivered a campaign with deep cultural relevance.
Luxury with meaning
Positioned the ES 350 as both luxurious and meaningful.
Brand values
Reinforced Lexus’ legacy, creativity, and identity.
Background
Lexus wanted to celebrate Hispanic Heritage Month by connecting its ES modelto stories of intergenerational impact and Latino contributions to American culture.
Approach
We designed a web series that highlighted the dreams, roots, and journeys of Latinx creatives chefs, artists, musicians as they performed in a black box studio, illuminated only by the ES 350 sheadlights.
