Talking Sabor
PepsiCo
HULU
Solution
organic brand integration.
Talking Sabor celebrated food, culture, and community through compelling story telling and organic brand integration. The series showcased 16 restaurants from the "Juntos Crecemos" platform and leveraged a media flywheel including MECENAS Media, DAS, and influencer amplification.
Ranked top 5
In Hulus food genre during premiere week
96% Completion
Positive social sentiment
Nearly 1 Billion
Earned media impressions
86%
Multicultural viewership
Around 1000
Pepsi product placements
Background
PepsiCo aimed to connect with multicultural audiences in the U.S. through original content that celebrated Latin cuisine and empowered Hispanic-owned restaurants as part of its "Juntos Crecemos" platform.
Approach
We developed an original 8-episode series for Hulu, hosted by celebrity chef Aarón Sánchez. Each half-hour episode featured high-profile guests and spotlighted key U.S. Hispanic markets.
