Qatar latino

Warner Bros. Discovery

APEX Ventures

COCINA

Solution

A fresh lens on the World Cup experience

Filmed on location in Qatar, the series featured stunning visuals and heart felt interviews. It offered a fresh lens on the World Cup experience, through the eyes of Latin Americans living far from home combining sports, identity, and belonging.

167% Increase

In linear viewership (P18 49) vs. prior 6 weeks

Connections

Sparked cross-border conversation between the U.S. and Mexico

Impact

Applauded by APEX leadership for authentic storytelling and creative execution

Resonance

High ratings and strong cultural resonance

Background

WBD and APEX Ventures wanted to create culturally relevant World Cup content for U.S. Hispanic audiences a challenge given the global rights restrictions and cluttered media space.

Approach

We developed Qatar Latino, a documentary-style series following a group of Latinos living in Qatar during the buildup to the World Cup. The show spotlighted unique, personal stories that bridged cultures and borders.