Jingle Bells Latino

Matcha.com Chispa

Universal Music Group

Solution

authenticity

The campaign included a bilingual music video, high-impact PR, influencer integration, and World Cup alignment. A Latina-led creative team brought authenticity and representation to the project.

100k+
Unique streams
Impact
Featured in Billboard, Hola USA, People Magazine, Univisions Despierta América!
9.2M+
Total campaign views
Like Mariah Carey
Compared to the new Christmas Mariah Carey in major outlets.
Brand mentions
Included brand mentions in lyrics and song title.

Background

Chispa, Match.coms Latin dating app,wanted to create a culturally resonant holiday moment to boost awareness andconnect with Hispanic audiences during akey seasonal window.

Approach

We created a holiday anthem Jingle Bells (Vamos All the Way) in collaboration with CHIQUIS and Universal Music Group, premier ingit across Spotify, YouTube, and major Latin media.