Elevar
Mot Hennessy
Terrazas Wine
Solution
cultural prestige
Elevar offered a high-end dining experience to 200 tastemakers and influencers, showcasing food and wine synergy and building cultural prestige around the brand.
New audience
Successfully introduced Terrazas to a Hispanic luxury market.
Stronger positioning
Reinforced the brand within the wine category.
Cultural relevance
Highlighted through chef-driven partnerships.
Background
Mot Hennessy sought to introduce Terrazas Wine to the U.S. Hispanic market as a premium alternative to traditional choices.
Approach
We created Elevar, a premium event in San Diego with chefs Aarón Sánchez and Juan Carlos Recamier, designed to pair culinary excellence with Terrazas Wine.
