Agua fresca
Golden Road Brewery
Solution
versatility and flavor
The web series showcased Spiked Agua Frescas versatility and flavor while an experiential brand activation event served as both a consumer engagement and content creation opportunity.
Positioned
Spiked Agua Fresca as a summer essential amongHispanic audiences
Enhanced brand
Enhanced brand perception as premium and culturally relevant.
Impact
Generated impactful branded content and influencer collaboration.
Background
Golden Road Brewery wanted to reach U.S. Hispanic consumers with a refreshing and culturally resonant product: Spiked Agua Fresca.
Approach
We built a content strategy around a vibrant multi-episode webseries featuring Hispanic influencers and cultural tastemakers, capturing diverse summer moments.
